At Novartis, virtual reality is used to understand complex interactions between molecules. It’s a way to facilitate communication between chemist and biologist about drug design and protein’s interactions. Viktor Hornak, an investigator in the Global Discovery Chemistry department at the Novartis Institutes for BioMedical Research (NIBR), is driving an effort to adapt VR tools for use in the drug design process. He and his colleagues recognize a potential for VR to help drug hunters more quickly…"Bringing virtual reality to the lab at Novartis"
With this very impressive installation, Pfizer R&D team explores the complexity of molecular actions in brain (and in 3D!) At Pfizer’s Research & Development hub in Cambridge, Mass., chemists, neuroscientists and other researchers use 3D VisBox technology to visualize and virtually explore the human body at the molecular level. Source: How Virtual Reality Takes Scientists Inside New Molecules (video) | Get Science"How Virtual Reality Takes Scientists Inside New Molecules"
Why to use VR and 360° videos in Pharma industries, especially for communication ? Because like in any other domains, it’s immersive and engaging ! In the realm of marketing, the draw of VR stems from its immersive quality. VR headsets provide 360-degree sights and surround sound, while more advanced versions incorporate touch and smells. The technology allows users to take a ride through the body’s blood stream, see a drug’s mechanism of action (MOA)…"Pharma wades into the world of virtual reality marketing"
At St. Mary’s Hospital a team from Imperial College London use a Hololens to see “inside” the body and to prepare surgical interventions. All of the patients first underwent CT scans, to obtain 3D images of the bones and blood vessels in the injured limb. When the HoloLens-wearing doctors were subsequently performing the surgery, those images were superimposed on their view of the leg – to them, it was as if they could actually see through…"Surgeons use HoloLens to peer into patients’ legs"
Today augmented reality could be use for many thing in healthcare : to educate professionals, to share with customers or to help them to visualize new concepts. As Arno Sosna (Veeva Systems) say in this article, it’s only the beginning ! “We see augmented reality as another content format,” Sosna said. “There’s an opportunity to go one step beyond current interactivity in some cases. One area where AR helps is creating empathy. When dealing with conditions around the eyes,…"Expect augmented reality to come up big for pharma marketers"
Le projet FollowKnee a ppour ambition de créer une prothèse 100% connectée, destinée à améliorer la pose puis la rééducation des patients. Sélectionné dans le cadre du programme d’investissement d’avenir, FollowKnee est financé à hauteur de 24 millions d’euros dont un tiers par l’Agence Nationale de la Recherche. Il aurait commencé en début d’année et devrait se terminer dans 5 ans. “D’ici 3 ans, nous allons d’abord réaliser des prothèses de genoux fabriquées en 3D et…"FollowKnee, une prothèse de genou connectée imprimée en 3D"