Pharma wades into the world of virtual reality marketing

Why to use VR and 360° videos in Pharma industries, especially for communication ? Because like in any other domains, it’s immersive and engaging !

In the realm of marketing, the draw of VR stems from its immersive quality. VR headsets provide 360-degree sights and surround sound, while more advanced versions incorporate touch and smells. The technology allows users to take a ride through the body’s blood stream, see a drug’s mechanism of action (MOA) up close and personal, or feel what it’s like to live with the symptoms of a disease.

Source: Pharma wades into the world of virtual reality marketing | BioPharma Dive

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