Expect augmented reality to come up big for pharma marketers

Today augmented reality could be use for many thing in healthcare : to educate professionals, to share with customers or to help them to visualize new concepts. As Arno Sosna (Veeva Systems) say in this article, it’s only the beginning !

“We see augmented reality as another content format,” Sosna said. “There’s an opportunity to go one step beyond current interactivity in some cases. One area where AR helps is creating empathy. When dealing with conditions around the eyes, for example … AR gives the ability to simulate 10% or 30% or 50% vision loss.”

Source: Expect augmented reality to come up big for pharma marketers: expert | FiercePharma

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